How A Chatbot Can Help You Sell More Cars

By August 6, 2018 No Comments

AI Chatbot technology will give your potential car buyers the ability to go online, ask questions and get the precise answer they’re looking for—which drives up self service in digital channels and prevents thousands of calls from ever reaching your contact center.

  • Always-Available Customer Support: Bots can be programmed to give automated answers to repetitive questions immediately and forward the request to a real person when a more complicated action is needed.
  • Save Money: Since chatbots are automated solutions, they allow organizations to handle many customers at once, and simultaneously. By “employing” chatbots that complements human agents, you will not only save on employee costs but you will also avoid the problems caused by human errors.
  • Easier Approach to Global Markets: Whether you are already an international brand with customers all over the world, or a local brand who is ready for global business, chatbots can solve your customer care problems in multiple languages and 24/7, 365 days a year. This allows your business to scale up its operations to new markets without having to worry about multiplying incoming requests to be handled.
  • Monitoring Consumer Data & Gaining Insights: Chat bots can be also used to track purchasing patterns and consumer behaviours by monitoring user data. According to Forbes, this helps a company to decide “which products to market differently, which to market more and which to redevelop for relaunch”.

When it comes to automating key activities to drive sales to your dealership. Your chatbot can assist your customers both before and after the sale of a car in the following ways.

  • Pre-Sales
    • View Current Inventory: A Chatbot can sync with your dealership database and keep the car inventory in your bot up to date at all times. Giving users access to current car details, price, photos etc.
    • Book Test Drives: A Chatbot can help the Customer to easily book the car to test drive at a specific time or an available time slot.
    • Calculate Financing: A Chatbot can help in assessing the cost needed to purchase or service of the car with the help of Equated Monthly Instalments (EMI) Calculators. This allows for a smoother process of purchasing for your customers by arming them with key information beforehand.
    • Broadcast Messaging: Chatbots can help in broadcasting the new car offers, discounts, sales and service promotions to a large no. of customers thereby offering another platform to increase sales
  • After Sales
    • Book Service Appointments: Chatbot can help in booking of service schedules. Also it can help in reminding the customers of car services that are pending and automate the process.
    • Damage Repair Quotes: Chatbots can help in providing cost estimates for repair and damages.
    • Insurance & Service Reminders: Your customers can get reminders of insurance & services which are pending, through chatbot.

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